The DESI DIVAS is loving the Nayi Soch …. “Shoon te Shaaan!’


What could have been a better start to this year’s International Woman’s Day, than a thought provoking ad that’s inspiring fathers and making woman proud, by none other than Aamir Khan. The ad launched as ‘Shoon te Shaaan’ for the channel Star Plus’ Nayi Soch, shows the actor playing a successful business man and a proud father of daughters.

The concept cuts through the stereotypes of a typical business community practice where only sons are considered to be supporting their father’s business. The story unfolds with a proud father praising his daughters’ efforts to make his business grow through internet and eventually enlightens viewers with a unique ‘Gurdeep Singh & Daughters’ banner above the shop, breaking the age old tradition of naming family business in India.

We have seen the education for girls, career for girls, sports for girls, videos so far, but what’s so inspirational about this one is its fresh take on valuing daughters in a traditional family business.


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